For insurance agents seeking out exclusive life leads, it is important to understand that it is becoming more common for prospects to purchase life insurance on the phone or through the Internet, rather than coming to an agent's office. It's a different world than it was 5 or 10 years ago. People want fast, convenient, instant gratification, and the phone and Internet are able to meet these needs effectively. The key to success as an agent is to know how to maximize these exclusive life leads through phone or Internet communication.
While meeting prospects in person may be the easiest way to sell insurance, because you can interact and build rapport, the truth is that more and more customers want to use the phone or Internet, so agents must learn to adapt to this method of selling. The good news is that it is still possible to build rapport and create confidence in your products through the phone or Internet. The key is to speak kindly and professionally and continue being customer-focused in all of your communications.
Convert Exclusive Life Leads to Profitable Sales
When it comes to phone and online insurance sales, you are in control when you can perfect your communication and customer service skills. Consider these additional tips for making the most of exclusive life leads sales opportunities:
· Promptly follow up on all leads and inquiries. When you respond quickly, the customer feels valued and it sets-up your relationship for success.
· Be concise in your discussion of the products. Whether it is e-mail or phone or online chat, customers are short on time, and will not want to read or listen to endless details about the life insurance products. They just want to know if it is affordable and if it will meet their needs, so develop a standard "pitch" that is brief and interesting to keep customers' attention.
· Be personable and real in your communications. Use a friendly tone of voice or writing. Don't be overly formal or stuffy. Customers begin to trust you when they can relate to you as a human being.
· Always strive to take your customer's perspective. Everything you say or write should be customer-focused, answering the customer's question, "What's in it for me?"
· Know the ins-and-outs of what you are selling. You want to be armed with all of information about your life insurance products, so you will be prepared for any questions from these exclusive life leads. When you can show you are prepared and competent, customers will want to purchase from you.
There's no reason to fear or dread online or phone communications with prospects. When you are well-prepared, friendly and focused on the customer's needs, you can achieve great success with converting those exclusive life leads into profitable sales to grow your business.
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