Final Expense Leads - Which Are the Best?

I speak with insurance agents in the Final Expense market all the time and a common question is "Where can I get quality final expense leads"? Well, first you have to decide what kind of lead you are looking for, because there are several different ways of developing leads. The first type and most widely used lead is called Direct Mail responder leads. The second most widely used is telemarketed leads. Third is internet leads and lastly referrals.

Direct Mail Responder Leads

Direct Mail Responder leads have been widely used in the final expense market for a very long time and the people who buy final expense market receive these mail cards on a regular basis. Every agent and his brother mail these cards to this market and saturate it every day. With the average direct mail response rate being about 1 1/2 percent it makes it difficult to get a good return on your money. Let's do the math. Let's say you spend $350 per 1,000 pieces of direct mail sent out, that means at a 1 1/2 percent response rate, you will get approximately 15 responder leads back. That means you are spending at a minimum of $23 per lead.

Telemarketed Leads

Telemarketed leads have also been around for a long time. However because of the do not call list and the Telephone Consumer Protection Act or "TCPA", it is more difficult and more expensive than ever to get these types of leads. By the way, beware of leads developed using automated dialers with a prerecorded message. Read the TCPA (47 USC Sec 227), nowhere does it talk about the caller pressing 1 to opting making it legal. Then you have companies out there using call centers located in India. A total waist of money. These leads can cost anywhere from $15 each to $35 each, none the less very expensive.

Internet Leads

First of all, I have been working the final expense market for a long time and I can count on one hand the amount of individuals I have come across in this market that have internet access let alone own a computer. Even if these leads were prevalent, they get sold to a handful of agents at the same time. Not only do you have to call to see if the prospect is interested in buying your product, you have to race to the prospect to beat the other agents there. Although these leads can be the cheapest upfront, they end up being the most expensive.

Referrals

Referrals are always the best type of lead that you can ever get. There is nothing better than Mrs. Jones referring you to her sister or best friend. Referrals produce the most sales and the best thing is that they are FREE! Here is the problem though, how do you get Mrs. Jones to give you a referral. Most people do not give referrals because there is nothing in it for them. Mrs. Jones will give you many excuses for not giving you a referral. The trick is showing Mrs. Jones how it will benefit her to give you referrals. I am not talking about rebating! You should never do anything to jeopardize your credibility or your insurance license. I use one specific way of getting Mrs. Jones to open her address book.

I offer a FREE REPORT that explains everything if you are interested.

Conclusion

I doesn't matter which leads are the best. The only thing that matters is that if you are paying for leads, you are paying too much!

3 Mistakes to Avoid When Contacting Insurance Leads   How A Bank Took Over The Relationship From My Financial Advisor   

Health and Life Insurance Leads Marketing - Top 3 Ways to Acquire Prospects

Running a health and life insurance business is like fighting a war in the battlefield. You have to compete with other team members within your organization for recruiting prospects. In addition, you need to wrestle with other businesses that offer better coverage to your clients.

To attract new customers to look at your health and life insurance policies, you have to find a way to communicate with them. To do that, you will need to obtain their contacts, we call this 'leads'. With the contact details, you can then have an opportunity to reach, convince and close sales to new customers. Therefore it is essential that you engage in series of health and life insurance leads marketing strategies to succeed in this battlefield.

Top 3 Health and Life Insurance Leads Marketing Strategies to get prospects!

1) Advertise - to gain leads, you want to let people know you are providing information on topics that they are interested in. This can be done through several ways: publishing advertisements in the local newspaper, printing fliers and posting classified ads online. All these items will call the interest of people, and since you leave a mode of communication open, they will get in touch with you.

2) Offer information - not everyone is willing to give out their contact information to total strangers. In order to get their e-mail address or phone number, you can offer an incentive. Some examples of these incentives are newsletters, white papers and information that promises the recipient some sort of gratification. If they are interested in your newsletter, then they would willingly provide their e-mail address, which you can now use as a lead contact.

3) Establish yourself as an expert - unless there is a reason to believe you, people will not listen to your advice. This is why you should join forums and other online sites that allows you to share your knowledge with the rest of the world. When people see you as an expert in your field, they will be willing to get in touch with you to partake of the wisdom you have to offer.

Once you are recognized as a person who knows a lot about health and life insurance, prospect will want to be associated with you. They are more than happy to leave their contact details to benefit from the information that you will be sending them. You can use this opportunity to build a relationship with prospects and present them the features of your insurance policy. Once you start closing sales, it means your health and life insurance leads marketing campaign is working, you want to repeat the whole process again and again.

3 Mistakes to Avoid When Contacting Insurance Leads   How A Bank Took Over The Relationship From My Financial Advisor   

Exclusive Life Leads: Tips for Successful Phone, Internet Sales

For insurance agents seeking out exclusive life leads, it is important to understand that it is becoming more common for prospects to purchase life insurance on the phone or through the Internet, rather than coming to an agent's office. It's a different world than it was 5 or 10 years ago. People want fast, convenient, instant gratification, and the phone and Internet are able to meet these needs effectively. The key to success as an agent is to know how to maximize these exclusive life leads through phone or Internet communication.

While meeting prospects in person may be the easiest way to sell insurance, because you can interact and build rapport, the truth is that more and more customers want to use the phone or Internet, so agents must learn to adapt to this method of selling. The good news is that it is still possible to build rapport and create confidence in your products through the phone or Internet. The key is to speak kindly and professionally and continue being customer-focused in all of your communications.

Convert Exclusive Life Leads to Profitable Sales

When it comes to phone and online insurance sales, you are in control when you can perfect your communication and customer service skills. Consider these additional tips for making the most of exclusive life leads sales opportunities:

· Promptly follow up on all leads and inquiries. When you respond quickly, the customer feels valued and it sets-up your relationship for success.

· Be concise in your discussion of the products. Whether it is e-mail or phone or online chat, customers are short on time, and will not want to read or listen to endless details about the life insurance products. They just want to know if it is affordable and if it will meet their needs, so develop a standard "pitch" that is brief and interesting to keep customers' attention.

· Be personable and real in your communications. Use a friendly tone of voice or writing. Don't be overly formal or stuffy. Customers begin to trust you when they can relate to you as a human being.

· Always strive to take your customer's perspective. Everything you say or write should be customer-focused, answering the customer's question, "What's in it for me?"

· Know the ins-and-outs of what you are selling. You want to be armed with all of information about your life insurance products, so you will be prepared for any questions from these exclusive life leads. When you can show you are prepared and competent, customers will want to purchase from you.

There's no reason to fear or dread online or phone communications with prospects. When you are well-prepared, friendly and focused on the customer's needs, you can achieve great success with converting those exclusive life leads into profitable sales to grow your business.

3 Mistakes to Avoid When Contacting Insurance Leads   How A Bank Took Over The Relationship From My Financial Advisor